#1 People Counting

Overview

Actionable Data For Smarter Decisions

We offer a world-class people counting solution. With our state of the art people counter and powerful e-commerce style analytics platform, we enable your business to analyze foot traffic, make data-driven decisions, and increase revenues.
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Industry-Leading Accuracy in People Counting and Staff Exclusion

Overview

People Counting with up to 99% Accuracy

  • Boost conversion rates using data-driven insights to better understand your customer profile.
  • Get accurate customer data by excluding staff. We offer industry-leading accuracy of up to 90% in staff exclusion.
  • Reduce costs, make informed decisions, and strategize based on location performance.
  • Enhance marketing by allocating budgets to high-performing locations, optimizing strategies, and maximizing ROI.

Book a demo now to maximize your business potential:

What Are People Counting Sensors?

For businesses like shopping centers, retail chains, museums, restaurants, etc., gathering and analyzing customer traffic data can create value in terms of revenue and business efficiency and generate crucial insights that drive sales, improve conversion rates, and make informed marketing and spending decisions.

Our people counting sensor Nano AI is engineered with a unique modern design to deliver unmatched accuracy and ensure privacy. Every aspect is designed with attention to detail to provide the most accurate, reliable, and cost-effective person counting solution that the market has to offer.

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Benefits of People Counting Software

Real-time people counting data and visitor traffic analytics dashboard

Get Real-Time Accurate Data

Obtain powerful insights by counting the number of people entering, exiting, and passing by your store in real-time anonymously and accurately. Automatically exclude staff members from the count to get true traffic measurement.

Increase conversion rates with accurate foot traffic measurement

Increase Conversion Rates

Understand your customer base deeply and analyze your performance metrics to enhance conversion rates. Use this knowledge to formulate effective strategies for sales growth. As a result, see an uplift in your profits through these optimized business processes.

Manage store occupancy levels with real-time people counting

Manage Occupancy Capacity

Keep track of your occupancy capacity limits across all locations in real-time. Easily communicate safety recommendations and waiting times to your customers on digital screens or through your Apps to comply with social distancing regulations.

Improve marketing ROI by measuring campaign impact on foot traffic

Improve Marketing Effectiveness

Measure the true impact of marketing campaigns and allocate your budget based on location-based performance Optimize your strategy by focusing on high-performing regions to maximize ROI.
Optimize staff scheduling and resource allocation based on visitor data

Optimize Resource Allocation

Utilize the data to forecast traffic trends, peak hours, and staffing levels. Optimize operations by aligning staff and customer-to-staff ratio to traffic power hours.
Enhance business intelligence with people counting analytics insights

Enhance Business Growth

Cut down costs, make data-based decisions, and determine growth strategies based on the performances of your locations. By taking this approach, you enable more efficient use of resources, which in turn helps your business to scale effectively.
GDPR compliant privacy-first people counting without personal data collection

Privacy and GDPR

V-Count’s people counting sensor Nano AI is fully compliant with GDPR, privacy is assured with anonymous counting, and no faces or personal data is ever recorded. This ensures customer privacy while providing valuable business insights.
Real-time occupancy monitoring dashboard showing live visitor count

VCARE Real Time Occupancy

Manage Your Occupancy in Real-time

Anonymously track and manage incoming visitor traffic with digital screening. Keep a close eye on your occupancy levels to enhance the customer experience and track the performance of your staff. 

V-Count people counting sensors product lineup

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People counting FAQ

Person counting, accuracy, cost and installation with V-Count Nano sensors and BoostBI.

What is person counting?

Person counting is the automatic counting of individual people as they enter, leave or move through a space. V-Count does person counting with Nano AI ceiling sensors, which track each person separately, record direction with up to 99% accuracy and send only anonymous counts to BoostBI. Retailers usually call the same thing people counting or footfall counting.

What is a people counting system and why does my business need it?

A people counting system is a sensor at each entrance plus software that turns the counts into reports. V-Count’s system is Nano AI sensors and BoostBI, which shows visits, conversion rate and occupancy by hour, store and region, with a weekly AI Sales Coach that suggests what each store could change.

You need it because sales data shows only buyers; counting shows everyone who came in, so you can see how many visitors you did not convert.

How do I get an accurate customer and visitor count?

Put a sensor above every public entrance, exclude staff and check the count against a manual reference count. V-Count Nano AI counts with up to 99% accuracy at a defined indoor entrance line, excludes staff with a lanyard, shoulder tag or mobile app, and counts groups correctly, so the total means real visitors.

How is people counting different from just checking sales?

Sales show only the people who bought. V-Count people counting shows everyone who came in, so BoostBI can calculate conversion rate and show the visitors each store did not convert, hour by hour.

How do I calculate conversion rate from footfall?

Conversion rate = transactions ÷ visits × 100, for the same store and period. V-Count BoostBI calculates it automatically once sales are connected through native Shopify and Nebim connectors, working integrations such as VendPOS, Nayax, ImagineX and QuickBooks, a REST API or manual import.

How do I find my busiest times to plan staff?

V-Count BoostBI reports visits by hour and day, so you can see your real peaks and compare them with your rota. Sales per labour hour and visits per labour hour show where staff hours do not match demand.

How do I count people without recording video or faces?

V-Count sensors process everything on the device and send only anonymous counts. No faces are stored, no images are retained and nothing can be replayed or matched to a person.

Is people counting GDPR and KVKK compliant?

V-Count makes compliance easier: its sensors process data on the device and send only anonymous counts to BoostBI, with no images or identities, and V-Count is ISO 27001 certified. GDPR or KVKK compliance also depends on your deployment, so check data flows, access rights, retention period and connected systems, and record the processing in your register.

How do I compare footfall across all my locations?

V-Count BoostBI puts every site in one account and compares footfall, conversion and occupancy across stores, regions and periods. Use the same counting rules at every site so the comparison is fair.

How do I measure if marketing brought people in?

V-Count counts visits by hour, so BoostBI shows traffic before, during and after a campaign against the same weeks earlier. Log weather, promotions and opening hours alongside, so you can separate the campaign effect from other causes.

How accurate does counting need to be to trust it?

Accurate enough that the error is small compared with the changes you want to see. V-Count Nano AI counts with up to 99% accuracy at a defined indoor entrance line. Validate it with a manual reference count at busy and quiet times before you rely on it.

Can I measure dwell time and where people go, not just entries?

Yes. V-Count Nano Prime measures zones, dwell time and heatmaps inside the store, while Nano AI counts entrances, exits and live occupancy. Both report to BoostBI.

Can people counting software connect to my POS and BI tools?

Yes. V-Count BoostBI has native Shopify and Nebim connectors, working integrations with VendPOS, Nayax, ImagineX and QuickBooks, manual sales import and a documented REST API for your own BI tools.

Can I get alerts when it is too crowded?

Yes. V-Count BoostBI can send crowding and queue alerts, and VCare shows live occupancy. Reports usually refresh every 10 minutes, or every minute in real-time mode.

How do I count outdoors or across a large open area?

V-Count Nano Outdoor counts weather-exposed entrances and open spaces, and Nano Prime covers large open floors with zone analytics. All sensors report to the same BoostBI account.

How much does people counting cost?

V-Count publishes its prices: Nano AI sensors cost US$299–799 each, one-time, and BoostBI costs US$9–49 per sensor per month, depending on the modules you choose. See v-count.com/pricing/.

How hard is installation?

Not hard. Send V-Count a floor plan and a few photos of each entrance taken by your store manager, and V-Count recommends sensor positions within 24 hours. Nano AI mounts on the ceiling at 2.2–7 m, runs on 5 V USB-C (optional PoE splitter) and connects over Wi-Fi.

Can I start with one site and expand later?

Yes. Many V-Count customers start with one or two pilot stores and add sites to the same BoostBI account. Turn the pilot rules into a standard (line placement, direction, exclusions) before you roll out.

How do I see historical trends year over year?

Year-over-year comparison is built into V-Count BoostBI. Compare full weeks and the same weekdays, and check the data retention period in your contract.

Will people counting actually pay for itself?

It depends on where you start, so V-Count does not promise a universal payback period. Measure footfall, conversion and staff hours over comparable periods, and BoostBI shows the effect of each change.

I want to start measuring footfall but do not know where to begin. What is the first step?

Send V-Count a floor plan and photos of your entrances, or book a demo at v-count.com/demo-request/. V-Count returns placement advice within 24 hours and shows how the data would look for a site like yours.